About

Alejandro Samaniego is a marketing professional with experience in branding, digital marketing, market research, customer experience, and business development across the consumer goods, retail, hospitality, tourism, and travel industries.

Originally from Colombia and based in South Florida, Alejandro holds a Bachelor’s Degree in Communications from Pontificia Universidad Javeriana and a Master of Science in Marketing from Florida International University (FIU).

He is also a proud United States Army Veteran, having served as a Sergeant (E-5), during which he developed leadership, discipline, and teamwork skills that continue to shape his professional approach.

Throughout his career, Alejandro has worked with international brands including Yupi, Giorgio Armani, and Transcend Cruises. His experience spans marketing strategy, website development, graphic design, customer research, guest and employee satisfaction surveys, focus groups, and digital communications.

In addition to marketing, he has experience working with supermarket chains, distributors, and B2B clients, helping organizations strengthen customer relationships, grow sales, and build stronger brands.

Through ASAMMY, Alejandro combines creativity, strategy, and data-driven insights to help businesses connect with their audiences and achieve sustainable growth.